What I’ve always assumed stock pundits do, in order:
1. Buy some stock in Company X.
2. Talk up how Company X’s stock is going to rise and why.
3. Wait for followers to take the advice and drive up the stock price with their own purchases.
4. Sell the stock at a tidy profit resulting from the self-fulfilling prophesy.
5. Proudly announce, “See? I told you Company X’s stock would go up!